It’s pronounced,
Ah·jh·elle.

Azhelle Wade has been having way too much fun in the toy industry since 2010, working for companies such as Toys R Us, Party City, and Madame Alexander, just to name a few. She has climbed both up and across the ladder in the toy world—beginning as a designer, earning three toy patents, and eventually becoming a Vice President at a toy company. Throughout her career, she has developed and scaled multi-million-dollar product lines while building and leading talented creative teams. Her expertise lies in implementing product design and development strategies that increase profit margins and drive sell-through.

Beyond design and product development, Azhelle has a passion for strategic digital marketing. She can talk endlessly about social media ad strategies, click-through rates, remarketing campaigns, and email performance metrics.

She is also the host of Making It In The Toy Industry, a top-rated podcast that delivers mini toy masterclasses, practical tips, and toyspiration. Each episode offers advice and features the stories of fellow toy professionals, with a focus on actionable next steps. As a recognized toy expert, Azhelle has been featured on NBC’s Access Daily, Marie TV, Global Toy News, Amy Porterfield’s Online Marketing Made Easy, and many more platforms.

Today, Azhelle is widely known as The Toy Coach. She joyfully works as a consultant for major IPs and toy companies of all sizes. In addition, she leads Toy Creators Academy her signature online course that empowers newcomers to the toy industry with step-by-step guidance, downloadable worksheets, and group coaching.